A small, considered list. Each project is a strategic transformation — repositioning, rebuilding, relaunching. Choose by year, by venture, by category. The full archive is available on request.
A regional sandblasting service repositioned as a category-leading industrial brand — with the visual system and digital storefront to back it up.
PureGrit had a strong field reputation but a digital surface that read 1998. They were losing tier-one bids before the first call — clients couldn't see them as the premium operator they were on the ground.
Reposition the brand around precision and proof — and let the website do the work of three sales calls.
A premium protective coatings company brought into focus — architecture-grade brand language and a dual-track storefront for contractors and consumers.
CedarShield made a superior product priced like a premium one — but their digital presence read as commodity. Two distinct buyers (homeowners + contractors) were fighting for the same homepage.
Split the funnel. Tell the same story in two languages, with one identity behind both.
A masculine, restrained identity for a concrete contractor — paired with a portfolio site that builds trust at first scroll.
TGC was winning on referrals and losing on inbound. Their digital presence didn't reflect the discipline of the work — they kept ending up in the same bracket as cheap operators.
Build a website that reads like a portfolio book. Fewer projects, larger photography, more conviction.
A magazine-style portfolio platform for a residential design studio across three cities. The showroom that lives online.
Tricity's work belonged in a coffee table book. Their site looked like every other interior firm in their bracket — busy galleries, generic copy, no point of view.
Treat the site like an editorial. Fewer images, larger. Less copy, sharper. Let the rooms breathe.