HG
HERAMB GOYAL — 2026
Indian Founder / Engineer / Strategist
Building from Punjab, IN Working worldwide
FOLIO  /  VOL. 03  /  26

HERAMB Goyal.

I build brands, websites, and
businesses people actually remember.

I'm 21, from Punjab. I run a design studio (Blackflow.Design) and a creative agency (USMMA), and I'm two years into a Chemical Engineering + MBA degree. Most of this site was built between lectures. The rest is a working record of what I'm doing, why, and what's next.

Explore ventures View work Let's connect
Currently — Blackflow team of 8 / writing a quick-commerce thesis / final exams in 3 weeks
Scroll to begin
CHAPTER 01 — THE OPERATOR

Six hats.
One desk.

01 / 06
The Founder
Two companies, eight teammates, and a habit of starting things before I'm fully ready. Blackflow.Design and USMMA Agency are the two I'm betting on right now.
2023 — present
02 / 06
The Designer
Most businesses look forgettable online. I try to fix that. Websites, brand identity, and the small details that make a company feel real.
Since 2022
03 / 06
The Engineer
Chemical Engineering + MBA at a state university. Mostly it teaches me to break problems down. Sometimes it teaches me where to look for them.
B.Tech, ongoing
04 / 06
The Strategist
Most projects start with a DM. Most of those start with a positioning question. I help small founders figure out what they're actually selling.
Cross-venture
05 / 06
The Builder
Internal tools, content workflows, hiring docs. The unglamorous machinery that makes a small team feel like a big one.
Daily practice
06 / 06
The Investor
Long horizons. Quick-commerce FMCG, import/export, and a couple of experiments still in the lab. Not in a hurry.
Forthcoming
CHAPTER 02 — THE COMPANIES

Two companies running.
One third on the way.

CHAPTER 03 — SELECTED WORK

Not portfolio thumbnails.
Strategic transformations.

01 — INDUSTRIAL · BRAND + WEB
PureGrit
Sandblasting
Repositioned. Rebuilt. Re-launched.

From a regional service business to a category-leading industrial brand. New identity system, new digital storefront, new market posture — engineered to convert.

+184%
Inbound leads
2.4×
Avg. project value
07d
Build to launch
CS·01 / 2025
PureGrit.
[ HERO MOCKUP — DROP DESKTOP + MOBILE COMPS HERE ]
PUREGRIT.IO · CASE 01
CS·02 / 2025
CedarShield
[ HERO MOCKUP — DROP PRODUCT IMAGERY ]
CEDARSHIELD.CO · CASE 02
02 — BUILDING ENVELOPE · DTC + B2B
CedarShield
A category, redefined.

Architecture-grade brand language for a protective coatings company. Premium positioning, dual-track storefront for contractors and consumers, and an asset library their team actually uses.

3.1×
Site conversion
+62%
Quote requests
9wk
Concept → ship
03 — CONSTRUCTION · RE-BRAND
True Grit
Concrete
Hard work, dressed sharply.

A masculine, restrained identity for a concrete contractor — paired with a site that reads like a portfolio book. Built for trust at first scroll.

1.9×
Avg. ticket
+51%
Brand searches
14d
Total sprint
CS·03 / 2024
TrueGrit.
[ HERO MOCKUP — JOB SITE PHOTOGRAPHY ]
TRUEGRIT.CO · CASE 03
CS·04 / 2024
Tricity.
[ HERO MOCKUP — MULTI-PROPERTY SHOWCASE ]
TRICITYDESIGNS · CASE 04
04 — INTERIORS · BRAND SYSTEM
Tricity
Designs
Editorial language for an interior studio.

A magazine-style portfolio platform for a design studio across three cities. Quiet typography, oversized rooms, the showroom that lives online.

+220%
Project enquiries
4.6×
Avg. session
3mo
Live build
View all case studies
CHAPTER 04 — WHAT I ACTUALLY BELIEVE

“Most websites don't reflect how good the business actually is. Most pitches don't either. I think clarity is the highest form of design — and I'm trying to learn it one project at a time.

— Note to self, written somewhere around 2 a.m. Mohali, IN · Vol. 03 / 26
01 — Engineering

Engineering taught me systems.

Break the problem down. Find the load-bearing parts. Most business mistakes are just engineering mistakes wearing a suit.

02 — Business

Business taught me people.

Margins, hiring, hard conversations. The MBA half of my degree turned out to be the part that actually showed up at work.

03 — Time

I have time on my side.

I'm 21. I don't need a unicorn this year. The plan is to keep building, keep getting sharper, and let the compounding do the rest.

CHAPTER 05 — FIELD NOTES

Notes from the field.
Written between builds.

All field notes
CHAPTER 06 — OFF THE RECORD

Off the desk.
The rest of the day.

01 [ STUDIO · 6:42 AM ] The desk
02 [ THE READING STACK ] Books in rotation
03 [ ESPRESSO RITUAL ] Coffee
04 [ DRIVE — DUSK ] The drive
05 [ TRAINING · 5:00 AM ] Gym, before light
06 [ STUDIO · LATE ] Late nights
07 [ NOTEBOOKS ] The archive
08 [ ROUTE — IN TRANSIT ] On the move
END OF VOLUME 03 — A NOTE TO THE READER

If you're building
something real
say hi.

BOOKINGQ3 — Q4 / 2026
BASED INMohali · Punjab · India
WORK WITHFounders, operators, creators
RESPONSEWithin 48 hours